Having worked as a Fractional CMO for over 10 years it is evident that the motivations for hiring one are wide and varied. However, the following represent some of the key advantages clients enjoy when working with a Fractional CMO.
Why CMS Solutions Need to Focus More on Usability?
As one of the most mature SaaS categories, the content management system (CMS) market is particularly susceptible to usability issues. The battle between Headless and Traditional Content Management Systems (CMS) is only getting started. In this article, I argue that both sides need to better meet the needs of their users to drive future success. As I’ll argue below, to do that they need to focus more on usability and less on feature enhancements.