What is vertical SaaS? What does it mean for SaaS B2B entrepreneurs and marketers are some of the topics covered in my latest blog.

Today I'm speaking to Alan Gleeson, fractional CMO for B2B SaaS startup companies and founder of Work with Agility, on the big differences between being a startup CMO in Europe and the States, and what skills CMOs need to survive and thrive in that environment.

I often get asked what are the top B2B SaaS resources I’d recommend? I usually reply with a *health warning* upfront. The unique characteristics of each B2B SaaS business mean that any content needs to be taken with a degree of scepticism. A lot of content we encounter is written by US authors and from a position of ‘resource abundance’ relative to European counterparts who are often working in SaaS startups subject to intense ‘resource constraints’.

For those of you who don’t know Pathmonk’s Presents, run by the folks at Pathmonk, you’re in for a treat.

The show focuses on real-live insights from top business leaders sharing real success stories (and failures) always backed by data in a brief 20 min format.

They run a great show and host really detailed conversations with founders & business owners (like me) to dissect growth strategies and execution. They also look behind the curtain to show the personalities as well.

The interview closes with a rapid fire session and there was no prep on my side as to what to expect.

The Marketing Innovation Show is the official Podcast for our Global Digital Marketing Agency "Marketiu". With each episode, they bring you top performers in Marketing, Serial Entrepreneurs and renowned Digital Growth hackers. discussing top-edge Marketing Trends & Tactics, to help you skyrocket your success online. Topics will include Social Media Marketing, Strategy & Ads, Marketing Strategy, Performance Marketing & Google Ads Trends, Growth Hacking, Ecommerce, B2B Inbound Marketing & Lead Generation as well as Email Marketing & Automation.