Testimonials

I have worked with over 50 VC backed B2B SaaS companies here in Europe as well as in the US.

The following represents a selection of some of the testimonials from clients.

“Results are improving, with fewer people and less budget, since you have been involved, which is cool to see! We're on track for our best month ever.”

- Koen

“Alan’s experience and industry knowledge allowed us to completely transform the public face of the company, and he has driven continuous improvements since.” 
— Eoin

“He’s a talented guy who had excellent insights into how to market our products better. Some fantastic stuff came out of it. He also has an unbelievable work rate. I don’t know how he fits it all in. Best of all, he is exceptionally easy to work with and has an excellent sense of humour !”
— Dave

“Alan is a consummate professional with a keen intellect and a deep understanding of best practice techniques in Digital Marketing for software businesses. As an expert in marketing and SaaS he has a strong appreciation of the nuances and challenges in successful branding, social media, sponsored search. He is particularly adept at choosing the most appropriate strategy for the particular application.”
— Alan (Another one)

“Alan is a people person and great communicator inside and outside an organisation. He thinks strategically and decisions are based on solid research and analytical understanding of the issue at hand. He applies high quality standards to all the work he is involved in – this especially shines through in his strong client and user focus. Alan is great to collaborate with as he has a committed, focused and pragmatic approach to delivering successful results.”
— John-Paul

“Alan’s strategic understanding of entrepreneurship, the startup environment, and best practices for growing, established companies is top notch. In our collaboration, I have found him to be consistently incisive, clever, and fair minded.”
— Josh

“Alan is a fantastic team player, always with a positive mindset which rubs off on those around him. He is an incredible ‘doer’ – usually the job is done before the rest of us can even get our heads around it! He always approaches any issue with a ‘how can we resolve this’ as opposed to focusing on the issue itself.”
— Sinead

Alan is an incredibly inspiring and data-driven CMO, whom I had the pleasure of working with for nearly 2 years at NorthRow. Within that time Alan was able to transform NorthRow’s digital marketing capabilities, whilst launching a new website and rebrand. Alan laid down the foundation essential for NorthRow’s growth and more importantly was a fantastic mentor who helped me advance as a marketer and improve professionally. I am so grateful for the opportunity to have worked alongside Alan, as I feel better positioned in my career.

- Rebecca

I had a really insightful and interesting call with Alan about SEO and broader marketing strategy where I was given lots of useful ideas and information. I would highly recommend him to anyone who is looking at broader marketing strategy.

- Christopher

Alan is an accomplished marketing leader with a huge wealth of knowledge and experience to develop the right strategy for success. Alan has a very strong work ethic, is incredibly focused highly strategic, consistently measures KPI’s and goes the extra mile. He has a strong client focus, is a very good listener to his clients, excellent and reliable communicator, highly organised and has a very practical approach to delivering results in a short space of time. Alan also has an incredibly smart work ethic. He gets things done at high speed with such focus I literally have no idea how he works that quickly and thoroughly to such an impeccably high standard. On a personal level Alan is also a great mentor, always gives you time support and encouragement, delivers on actions and is brilliant at giving you a thorough plan of action with clear guidance. He wants you to succeed and continuously supports digital marketing learning and development. It's been hugely valuable working with Alan and have learnt so much very quickly.

-Summeera

Alan is a very skilled Marketer, and a great, positive person to work with. Alan's strategic expertise was highly valuable to shaping the company's Marketing activities, as well as contribute towards the re-branding exercise the company went through. I also feel his experience working on multiple start-up projects was very useful for helping us choose the right digital solutions and benchmark against our industry. On a personal level, Alan is a very grounded, pragmatic and results-driven person while always keeping a positive attitude and ensuring all deadlines are being met. It's been a big pleasure working together, and I look forward to collaborating again going forward - would definitely recommend Alan to the companies looking to build a strong marketing strategy & team, as well as amplify their growth!

- Andrei

Wanted to share a bit of good news. [Redacted] It's very exciting and I look forward to growing a lot this year. Your advice really did help. Thank you so much!

- Anon [Jan 2024]

Alan is a great mentor and manager. At previous organizations I've always worked under the leadership of a Creative Director - now, I get to learn the ropes of marketing fundamentals. This is super valuable and I'm thankful for the learning opportunities, wisdom, and thoughtful feedback he shares. Since day one, I've been encouraged to embrace a leadership role and autonomy over my daily tasks. Alan also encourages continued education and embracing new techniques/skills.

- Tom

Hi Alan, Thanks for being a wealth of knowledge and for the invaluable mentoring advice. Your insights played a huge role in my growth as a marketing executive.

- Emma [Dec 2023]