Why Alan Gleeson?

When I first established Work With Agility back in 2014 the concept of 'Fractional' was an alien one. 

Perhaps the phrase 'Part-time' would have been a better description. 

However, the proposition was a lot clearer. 

Get access to a senior marketing resource for a fraction of the cost of a full time hire. 

The risk was also a lot less (and still is). 

Engagements were open ended and the ability for the client to exit were easy. 

No emotion. No need for HR to get involved.

Fast forward 10 years and Fractional C suite leadership is very much in vogue. 

Spanning all functions.

Like much of modern life the new challenge is sourcing through the options. Too much choice.

So what is different about how we operate at Work With Agility. Or why chose us?

How is Working With Agility Different?

1- Firstly, the CEO & Founder, Alan Gleeson has worked with 50+ VC B2B and B2B SaaS companies for over 10 years. 

Additional freelancers are brought in on an as needs basis. 

You are not going to be passed on to an account executive. You are buying experience not hours. Significant experience from someone who has been there.

2- Having worked as a CEO of a B2B SaaS Startup, as well as the General Manager of a US subsidiary his experience is much broader than most other Fractional CMO's. 

Our clients all share a common goal of being growth-oriented. This is our speciality!

3- We have no fixed term contracts (unless you insist) - hence any engagements are derisked. You can work with Alan for 2-3 days / month and then decide to pause/ quit on your own prerogative.

You can pause/ dial up / cancel as you see fit.

You decide.

But like most, you’ll want to activate a ‘roll over’ clause.

The tenure of most of our clients is years (not months).

4- The breadth of Alan's experience spans Series A to Series C (with a spattering of Seed and boot strapped companies thrown in for good measure). He leverages the lessons learned in tech startups (primarily B2B SaaS) to good effect in broader B2B companies as well as professional services companies.

5- He has also been 'on the bus' with numerous clients who have had significant exits. As with all team efforts the marketing function will have played its part on the journey. However, in most instances serendipity has been a primary factor. Perhaps I should delete that last sentence.

Judging Success

So how can you measure success for a Fractional CMO?

In short, it can be challenging.

Some engagements consist of 2-3 days / month and thus the timelines are short.

Most engagements we've worked on have had specific deliverables. 

Nonetheless, discussing KPI's and objectives up front is key.

In a similar vein it is best to steer clear of those offering to get you onto page 1 of Google or claiming 1000% increases in leads with previous clients. The devil will be in the details.

That all said. There are some signs if you wanted some additional evidence:

1- Check out my testimonials page

2- Check out the reviews on Linkedin

3- Google me and you’ll note my digital footprint - with real evidence of whitepapers produced, blogs written, and podcasts I’ve appeared on.

4- Speak to the CEO of one of the companies I’ve worked with (reach out to me for an introduction).

5- Or you can arrange a call. I’m always happy to help.