Why AI -Generated Content is Destined to Fail?

Alan Gleeson

3 July 2024

In this post, we outline why AI-generated content is not the elixir to transform your content creation capability propelling you to first place on Google for your target keywords. While AI can support the process it is a poor substitute for the real thing.

Alan Gleeson

27 June 2024

B2B Marketing, SaaS

Ensure You Have A 'Doer' on the Team Before Hiring a Fractional Chief Marketing Officer

Alan Gleeson

27 June 2024

B2B Marketing, SaaS

When it comes to hiring a Fractional Chief Marketing Officer (CMO) it is important to ensure that you have decent execution capability before proceeding. As the most senior hire in the team, you want to ensure your Fractional CMO is leading rather than doing.

Alan Gleeson

17 May 2024

B2B Marketing, SaaS

What are the Advantages of a Fractional CMO?

Alan Gleeson

17 May 2024

B2B Marketing, SaaS

Having worked as a Fractional CMO for over 10 years it is evident that the motivations for hiring one are wide and varied. However, the following represent some of the key advantages clients enjoy when working with a Fractional CMO.

Alan Gleeson

25 April 2020

B2B Marketing

SaaS Tips: Effective Social Selling

Alan Gleeson

25 April 2020

B2B Marketing

Social selling can be an effective way to generate leads but it depends on one crucial element - the need to offer value first. Most skip this step resulting in poor returns. This short post explains what you need to do to stand out.

Alan Gleeson

25 April 2020

B2B Marketing

Saas Tips: Understanding The Pain Your SaaS Application is Attempting to Address

Alan Gleeson

25 April 2020

B2B Marketing

I came across a Linkedin comment from Ben Wright recently which I thought was spot on and hence am reproducing it here in full, with commentary after.