Decisions regarding pricing are of crucial importance for SaaS businesses. The first decision point usually relates to whether you are contemplating a Freemium offering or choosing to charge from the off. The pro’s and con’s of launching with a Freemium offering are well documented but regardless this decision warrants some thought.
The Importance of Gaining Traction for Entrepreneurs
While the phrase ‘traction’ has typically been associated with tyres, friction and slippery driving conditions, its use is increasingly common in entrepreneurship and Venture Capital circles. This article explores what it means and why it is an important concept for entrepreneurs to be familiar with.
How Digital Helped Transform Ryanair’s Fortunes
It hasn’t been a bad year for Kenny Jacobs, Chief Marketing Officer of Europe’s largest airline Ryanair. After joining at the start of 2014, he has presided over sweeping changes transitioning the company to a softer ‘New Ryanair’. And if the results to date are anything to go by, the changes have had the desired effect. Over 82 million passengers will have flown with Ryanair in 2014, and it is predicted that this figure will rise to 110 million over the next 5 years. The share price (which had been languishing around €6 after a profit warning in 2013) has reached the dizzy heights of a record €10 at the start of 2015 (up 58% yoy). And judging by advance bookings and load factors nudging 90% ‘Europe’s favourite airline’ is going from strength to strength.