Software as a Service (SaaS) businesses have been attracting a lot of attention in recent years. As Marc Andreessen has argued ‘Software is Eating the World’. However, for startups looking to build the next unicorn the SaaS journey can be daunting as you look to avoid the SaaS Startup Graveyard.
The Importance of Gaining Traction for Entrepreneurs
While the phrase ‘traction’ has typically been associated with tyres, friction and slippery driving conditions, its use is increasingly common in entrepreneurship and Venture Capital circles. This article explores what it means and why it is an important concept for entrepreneurs to be familiar with.