In this post, we outline why AI-generated content is not the elixir to transform your content creation capability propelling you to first place on Google for your target keywords. While AI can support the process it is a poor substitute for the real thing.
Saas Tips: Understanding The Pain Your SaaS Application is Attempting to Address
I came across a Linkedin comment from Ben Wright recently which I thought was spot on and hence am reproducing it here in full, with commentary after.
10 Key Factors to Consider Before You Start Targeting Your Competitors SaaS Customers
7 Strategies to Win Customers from Your B2B SaaS Competitors
We are also witnessing an increase in new market entrants who seek to replace several disparate apps bringing them all under one-roof placing them in competition with a number of other competitive solutions. Running marketing campaigns targeting switchers rather than relying solely on trying to persuade targets to buy a new software solution for the first time becomes important.
9 Essential Sales Steps You Need to Grow Your B2B SaaS Startup
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales.
This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it, “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. That way, she knows. She knows the process, what works, what doesn’t. It’s okay if you are ‘terrible’ at it. What matters is that somehow, someway, you still get those 10 paying customers closed.”