When it comes to Key Performance Indicators (KPIs) and metrics there is no shortage of ones to choose from. The decision as to which metrics to focus on is a highly individual one and will vary depending on numerous factors, including:
10 Key Factors to Consider Before You Start Targeting Your Competitors SaaS Customers
7 Strategies to Win Customers from Your B2B SaaS Competitors
We are also witnessing an increase in new market entrants who seek to replace several disparate apps bringing them all under one-roof placing them in competition with a number of other competitive solutions. Running marketing campaigns targeting switchers rather than relying solely on trying to persuade targets to buy a new software solution for the first time becomes important.
Guest Blog on Intercom: How Pricing Strategy Helps Shape Your Entire Business Model
The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model.
However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base.
9 Essential Sales Steps You Need to Grow Your B2B SaaS Startup
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales.
This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it, “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. That way, she knows. She knows the process, what works, what doesn’t. It’s okay if you are ‘terrible’ at it. What matters is that somehow, someway, you still get those 10 paying customers closed.”