I attended the Saas Meetup London hosted by Point Nine Capital, a leading early-stage VC based in Berlin. Here are some of my key takeaways from the event.

For SaaS companies based in Europe, selling into the US represents a significant milestone. The US represents the biggest market for SaaS applications and early entry is advisable (not least to prevent domestic US competitors from gaining a foothold). Many SaaS markets have “winner takes all” characteristics so ensuring you are targeting the US early needs to be a key consideration.