For many early-stage startups, a marketing team of one is common. However, once you’ve established Product-Market fit and are looking to grow it is important to ensure you resource the function adequately. Using external freelance (or fractional support) offers some strong advantages bringing leadership to the function without needing a C-suite level hire.

For most B2B / SaaS/ tech businesses the pre-Series-A years will look pretty similar. Most of the initial investment will go into the product (or when it comes to professional services companies the team). However, when it comes to marketing there are some important considerations you need to be aware of before proceeding hiring a marketing leader.

We are seeing a significant decline in the mental well being of younger people. And herein lies the crux. Haidt argues that it is highly plausible that the primary causes are due to smartphone use, social media use and the reduction in unsupervised play (alongside some other linked factors).